The Process
 
 
 
 
I identify with the ethos of the craftsman. Since the industrial revolution advanced societies have been marching steadily away from this way of life and work. But I still find value in it. It’s tempting to describe my process simply as a method of building guitars by hand. But I think it’s more than that. It is a way of seeing the world and how I live in it.
 
I understand fully that there are technologies available to me that could allow me to provide more guitars quicker at lower cost. I get that and for some people, that production oriented approach may be just right. But for me, I believe there is an intrinsic value in the process of handcrafting an instrument. Working the wood with my hands, learning from it, listening to it.  For its own sake.
 
 
I think in a world of mechanization, instant gratification and mass-produced cheap uniform goods, we can start to see everything as a means to an end. Work, relationships, food, beauty… it all becomes empty content that is simply getting us one step closer to some “end” that never really comes.
 
But with craftsmanship we can touch reality. We can live in this moment because we meticulously design this moment. We can feel this wood because we put our hands on it. When you go to a music shop looking for a nice guitar you are playing a game of probability. Out of 50,000 guitars surely there are a few that speak to you. And there is absolutely nothing wrong with that. I’ve found some nice guitars that way.
 
 
 
 
 
 
But what if you don’t want luck of the draw? What if you don’t want one in 50,000? What if you just want one?
 
I can’t build you a $3,000 guitar. I wouldn’t be able to eat. And I can’t build you 100 guitars in a year, I’d never sleep. But what I can do is invite you into my process, have a conversation with you and with the wood and painstakingly design and create one instrument. One instrument that is just for you. One instrument that doesn’t have 49,999 brothers and sisters but that stands alone.
 
That I can do.
 
 
 
 
 
 
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